Monday, February 20, 2012

Group 2:

Gabrielle, Rashmi, Mattt

Color Theory: Red




In the visual arts, color theory is a body of practical guidance to color mixing and the visual impacts of specific color combination.


Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.

Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.
Source: http://www.color-wheel-pro.com/color-meaning.html




Visual Orientation: Gestalt Law of Continuity




The mind continues visual, auditory, and kinetic patters even after sensory perception has ceased — or when the pattern is technically “broken.”

Examples: An image of a cross is typically perceived as two lines intersecting rather than four separate line segments meeting at the center. Also, a shape that is partially covered by another shape, say one rectangle by another, is typically perceived as being a complete and continuous shape rather than a segmented one behind the front shape.

Source: http://rhetology.com/2009/04/23/law-of-continuity/



Photography: Point of View Shot






The point of view is the perspective from which a picture is taken in order for the viewer to perceive a picture in a certain way.  The position, direction and height of the camera define the point of view of a picture. You can change the way your subject is perceived by changing the camera position. If you are photographing something that you want to seem very tall, arrange the shot so that the camera is looking upwards. This is done routinely in movies to make a actors look taller or shorter than they actually are. John Wayne, for example, was almost always filmed with the camera looking slightly up at him. He wasn’t a small man, but by filming him this way he looked bigger than life. The mood and effectiveness of a picture can be very much altered by what is in the background. 
Source: http://www.goodphotographyinfo.com/lesson4_point_of_view.html




What are your thoughts?

Can you think of any examples of any of these rhetorical strategies in action? Get creative!

11 comments:

  1. http://www.youtube.com/watch?v=FQsTZc4WIL8

    This entire show is shot from first person point of view.

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  2. The point of view shot in movies is known as the reverse angle shot because it switches from looking at the person to seeing what they are seeing. Interesting to see how these concepts play out both in photography and in film/tv.

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  3. Red is definitely a scary color sometimes--when you see it you might think warning! Like a stop sign showing you need to stop or get in an accident.

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  4. Your examples for the law of continuity remind me a lot of the Scott McCloud reading, in particular, his discussion RE: cartoons and icons. Makes me think about emoticons and ASCII art, and how text-based drawings employ continuity.

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  5. Here's a POV shot that I found. POV made me think of the 'My Musical' episode of Scrubs where a woman perceived that everyone around her was singing.

    http://heatherensley.files.wordpress.com/2010/10/scrubs_season_1_dvd_1.jpg

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  6. The Gestalt law of continuity is interesting. It's got a very significant neurological component. It makes sense that it would be an advantage for our brains to complete objects even when they're incomplete. I wonder if there's been any scientific research, though, about how or why this works.

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  7. I like the idea of red representing passion. Applying this to the images....I imagine that these are the subtitles to the photos (said in a very sexy, passionate way):

    "Exit here!"
    "Here is the water. Come and get it..."

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  8. I found an example of red as romantic in roses.

    Visual representation:

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  9. http://www.shutterstock. com/pic-48355492/stock-photo-a-bunch-of-red-roses.html

    Sorry, it seems that the link didn't work. I'll try again with a space in it.

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  10. It's cool thinking of things as part of a greater whole. It seems minimal but absolutely everything we do interacts with things that are made from many parts. I try to think of all of the "things" I interact with daily, and how none of them are whole in and of themselves. We oversimplify in focusing on just one aspect to make it easier for ourselves, but it selectively excludes so much of what we see.

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  11. A lot of documentaries and art films I have watched employ part of view photography. Over the weekend I re-watched Black Swan - and having already watched the movie for the plot, I sought to appreciate all of the cinematographic effects that were so highly praised during award season last year. I recommend everyone to watch it, if they haven't already!

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